For Him.

Exquisite Timekeeping, Crafted with Artistry and Elegance.


Elegant. Classy. Versatile.

For Her.

Unparalleled Craftsmanship for Timeless Elegance.


Plain. Simple. Stylish.

For Kids.

Crafted for Effortless Comfort, Wherever You Go.



Hugo Boss - 1502638

Uncover the fusion of timeless elegance and modern functionality with your perfect Hugo Boss match.


Lacoste - 2001329

Crafted for the stylish woman, this watch is more than just a timepiece.


Olivia Burton - 24000092

Its durable design and elegant aesthetic make it the perfect companion for life’s every moment.


#1 in Australia

The Watch Factory is Australia's premier online destination for fashion watches, offering global brands at competitive prices.

Free Express Delivery

We offer Free Express Shipping for orders over $100 and a flat rate of $14.95 for orders under $100 (excluding international orders of $33.50)

Hassle-Free Returns

The Watch Factory wants you to be thrilled with your new purchase. If you are not satisfied with an item and need to return it, we're here to assist.

We Price Match

Found it cheaper elsewhere? No worries! Read our price match policy to learn more about how we can assist you further.

Hear it from our customers.


Absolutely great experience and products quality superb highly recommended

Date of experience: February 03, 2024

Excellent service, quality and safety of the watches where fantastic.

Date of experience: December 30, 2023

Amazing watch and amazing customer service!!! Very much recommend The Watch Factory for anyone!

Date of experience: February 22, 2024

Fast shipping, looks like photos extremely happy. Thankyou!!

Date of experience: January 30, 2024

Great view of the watch on my iPad. Competitive price. Very quick delivery. Finally the watch is just great to wear on my arm.

Date of experience: January 29, 2024


Absolutely, The Watch Factory Australia is committed to authenticity, offering only 100% genuine products from authorised Australian distributors.

Each brand has its own warranty policy, which you can find in the product description. If you can’t see the warranty information, feel free to contact us.

Learn what water resistance means, how it is measured, and how to choose the right watch for your water activities. For more information, please visit our ‘Water Resistance Guide’.

We currently provide shipping services to both Australia and New Zealand. For more details regarding our shipping policies, please refer to our dedicated 'Shipping Policy' page.

Express shipping typically takes 1-3 business days for delivery within Australia, depending on the destination. For New Zealand, please allow an additional 10 business days for delivery, including potential delays related to customs clearance. We strive to ship all orders promptly on the next business day.

Products must be returned within 30 days of receiving your order. They should be in their original condition, unworn, unused, with all tags still attached, and in the original packaging. For more details, please refer to our return policy.

Refunds are typically processed within 1-2 business days from the receipt of the returned item(s). If you have any inquiries about the status of your refund, please don't hesitate to contact us.

Absolutely, we’ve got you covered. For more information, please read our price match policy.

Your Time.

Fashion. Style. Class.