THE MAGIC TRANSMUTATION OF TIMEKEEPING

Metal turns into a kind of Gold every time the components of a watch are transmuted into a beautiful timepiece. The encounter between the parts is not a simple mechanical process of addition, but a moment of true magic: the moment when the touch of the watchmaker brings his complex mechanism to life. The Alchimie, with the bright Mineral colours and the pure and clean design of its dial, echoes this moment of magic in the language of watchmaking. Rather than simply illustrate the process of transmutation, we have abstracted a design that sublimates the idea of a destined encounter in which metal components turn into the Gold of luxury timekeeping.