The super special timepiece you’ve been waiting for! Introducing the collaboration with G-SHOCK brand ambassador ITZY — shining designs as cool and fashionable as your favourite girl group.
The refined dial in monochromatic colour scheme is accented with multiple different colours above the index marks, symbolising the infinite possibilities that ITZY embodies. The watch design also draws inspiration from the group’s official light rings, the passion of MIDZY — the official name for ITZY fans.
The group’s logo is featured on the dial at the 12 o’clock position and engraved on the case back. The length of the GMA-P2100 band has been adjusted for easier wearability, resizing this timepiece to comfortably fit even slimmer wrists. Easy versatility to pair with any outfit is the name of the game.
Choose your favourite of three classic colour schemes — white, beige pink, or translucent black. For the GMA-P2100IT, bezel and band components are made with bio-based resin produced using corn and other renewable organic resources. This material is expected to help reduce environmental impact.
Packaged in a special box printed with the autographs of all five members, this singular collaboration will capture the hearts of ITZY fans around the world.
ITZY
ITZY is a global group composed of five members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — from JYP Entertainment, which also gave the world TWICE, NiziU and NMIXX. Since ITZY’s February 2019 debut, the group has enjoyed tremendous support from a global fanbase and particularly from teenage girls and women in their twenties in Asian countries.
SIZE & MATERIALS
Band Type: Bio-based resin band
Case and Bezel material: Resin / Bio-based resin
Size: 46 × 40.2 × 11.2 mm
Colour: Neutral
Compatible band size: 145 to 190 mm
Glass: Mineral Glass
Weight: 40 g
FEATURES
Water resistance: 200 M
World time:
31 time zones (48 cities + coordinated universal time)
Daylight saving on/off
Timer:
Countdown timer
Measuring unit: 1 second
Countdown range: 24 hours
Countdown start time setting range: 1 second to 24 hours (1-second increments, 1-minute increments and 1-hour increments)
Light:
Double LED light
LED light for the face (Super illuminator, selectable illumination duration (1.5 seconds or 3 seconds), afterglow)
LED backlight for the digital display (Super illuminator, selectable illumination duration (1.5 seconds or 3 seconds), afterglow)
Calendar:
Full auto-calendar (to year 2099)
Stopwatch:
1/100-second stopwatch
Measuring capacity: 00'00''00~59'59''99 (for the first 60 minutes) 1:00'00~23:59'59 (after 60 minutes)
Measuring unit: 1/100 second (for the first 60 minutes) 1 second (after 60 minutes)
Measuring modes: Elapsed time, split time, 1st-2nd place times
Alarm/hourly time signal:
Hourly Time Signal
5 daily alarms
Mute feature:
Button operation tone on/off
SPECIFICATIONS
Construction:
Shock Resistant
Power supply and battery life:
Approx. battery life: 3 years on CR1025
Surface treatment:
Neobrite
Light Color: White
Accuracy: ±15 seconds per month
Other features:
12/24-hour format
Hand shift feature (Hands move out of the way to provide an unobstructed view of digital display contents.)
Regular timekeeping:
Analogue: 2 hands (hour, minute (hand moves every 20 seconds)), 1 dial (day)
Digital: Hour, minute, second, pm, month, date
Warranty: 2 Year International Manufacturer's WarrantyÂ
What is Water Resistance?
Every watch is designed differently and the individual design of each watch determines how resistant to water pressure that watch is. You should always check the water resistance measure of a watch before using it, so you can decide when to wear it and when to take it off.
What is the ATM?
The ATM of a watch is short for Atmospheres and is a measure of the level of water pressure a watch is designed to withhold. A higher ATM means that a watch can withhold more water pressure, whilst a lower ATM mean that it was designed to withstand less pressure.
Metres: A Common Misconception
The ATM or water resistance of a watch can also be expressed as a number of metres, such as 10 metres. This does not mean that a watch can be taken 10 metres below sea level - although that is a common misconception. It is simply the number of times the pressure at sea level a watch can withstand without letting water in. For example, a watch with an ATM of 1 can withstand 10m of pressure, whilst a watch with an ATM of 5 can withstand 50m of pressure.
Using Your Watch in Water
The ATM of your watch will allow you to determine how and where you can use your watch. The ATM is usually engraved on the case-back of every watch. If you're having trouble finding it you may need to visit the watch manufacturer's website or contact them directly. You can use the chart below to guide you on using your watch in water. For example, if your watch has an ATM of 5, you can safely use it when you're washing hands and if it's raining outside, but you should not take it diving, swimming, bathing or showering.
Swimming, Bathing or Showering With Your Watch
The Watch Factory recommends purchasing a watch of at least 20ATM if you wish to wear your watch whilst swimming, bathing or showering. Wearing a watch with a lower ATM whilst swimming, bathing or showering may not always damage the watch, however we urge on the side of caution due to the delicate nature of watches.
Water Getting Into Your Watch
The internal mechanisms that keep your watch ticking are protected from water by the case, crown and seals that prevent water from getting in. Damage to any of these parts of your watch may void your watch's water resistance and cause moisture to get in. A common issue is when the crown has come loose and the seal has been damaged, which allows moisture to get in. If you believe that there is any damage to your watch, it is best to get it assessed by a watch maker who can check the water resistance is intact.

We currently provide shipping services to both Australia and New Zealand. For more details regarding our shipping policies, please refer to our dedicated 'Shipping Policy' page.
Products must be returned within 30 days of receiving your order. They should be in their original condition, unworn, unused, with all tags still attached, and in the original packaging. For more details, please refer to our return policy.
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